Wurl

Wurl is a global leader in streaming TV technology, connecting content owners, streamers, and advertisers across the rapidly growing world of streaming. As part of AppLovin, Wurl helps publishers distribute channels and video content worldwide, powers audience growth with machine-learning tools, and drives revenue through advanced ad targeting and contextual solutions.

Wurl’s brand design is rooted in the language of television. The RGB color palette reflects the foundation of what we see on screen and drives the brand’s vibrant identity, while circular shapes reference optics and totality, reinforcing Wurl’s focus on the streaming experience. Combined with clean typography and dynamic motion graphics, the design communicates innovation, energy, and technological sophistication.

 

An AppLovin Company

Wurl

Motion Graphics, Brand Design, Event Design, Web Design, Organic Social, Paid Ads

Wurl is a global leader in streaming TV technology, connecting content owners, streamers, and advertisers across the rapidly growing world of streaming. As part of AppLovin, Wurl helps publishers distribute channels and video content worldwide, powers audience growth with machine-learning tools, and drives revenue through advanced ad targeting and contextual solutions.

Wurl’s brand design is rooted in the language of television. The RGB color palette reflects the foundation of what we see on screen and drives the brand’s vibrant identity, while circular shapes reference optics and totality, reinforcing Wurl’s focus on the streaming experience. Combined with clean typography and dynamic motion graphics, the design communicates innovation, energy, and technological sophistication.

 
 
Contributors

Art Direction + Brand Design: David Minnaar
Brand + Motion Design: Adina Sayef