Create Your Fate
Adobe has been focused on growing its market from the entrenched Hollywood editing and VFX softwares. To excite the creative video community, Outcast created a social campaign to showcase the Adobe technology used to make Terminator: Dark Fate, and highlight their role in creating some of today's most exciting blockbusters. We connected the Terminator franchise with fans and artists by reimagining and recutting the movie trailer with the tools from Adobe Premier Pro and Adobe After Effects. The campaign design explored using high-contrast technical imagery and UI elements directly inspired from the Terminator series. The campaign out-performed expectations, and garnered 2.09M video views, 2.16M engagements, and over 1k in successful user submissions.
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Client: Adobe
Create Your Fate
Campaign, Branding, Organic + Paid Social, Motion Graphics
Adobe has been focused on growing its market from the entrenched Hollywood editing and VFX softwares. To excite the creative video community, Outcast created a social campaign to showcase the Adobe technology used to make Terminator: Dark Fate, and highlight their role in creating some of today's most exciting blockbusters. We connected the Terminator franchise with fans and artists by reimagining and recutting the movie trailer with the tools from Adobe Premier Pro and Adobe After Effects. The campaign design explored using high-contrast technical imagery and UI elements directly inspired from the Terminator series. The campaign out-performed expectations, and garnered 2.09M video views, 2.16M engagements, and over 1k in successful user submissions.
Contributors