graphic design
The skills that pay the bills.
Client and personal projects exploring branding, illustration, motion graphics, and more.
Curious how I spend my free time? Look no further.
Intuit Mint
Social Media Branding
Illustration
Motion Graphics
outlier partners with Intuit Mint to handle social content and strategy. We updated the visual guidelines for Mint’s new social creatives, focusing on a hand-drawn aesthetic with a whimsical feel to keep Mint feeling playful. I illustrate and animate the new creatives for each post across Mint’s social channels.
Art Direction: Carla Marin
Content Strategy: Kristin Sauchak, Olivia Jacobs, Sophie Biffar
I explored creating a consistent illustration graphic library in a flat, iconographic style. The supernatural and creepy things have always interested me, and are rife with symbolism and familiar iconography. This is my spin on otherwise familiar scenarios.
Supernatural Sights
Illustration
Motion Graphics
Onshape
Website Design
Visual Identity
outlier partnered with Onshape to rework their messaging and visual brand identity. We provided a new color palette, model directions, typography and guidelines to move Onshape into a modern world. Motivated by simplicity and the nature of 3D modeling, OutCast delivered a library of colors and shapes that helped enhance the brands 3D roots. I helped design the website following the updated brand guidelines.
You can visit the website here.
Creative Direction: MB
Art Direction: Carla Marin
Design: Elisa Michelet, Adina Sayef
New Lab
Print Design
New Lab, a Brooklyn community for entrepreneurs, was bringing their first year of work to a close and wanted a way to celebrate the people and companies it has helped over the year. OutCast designed a yearbook of sorts, titled “Year One,” that served as a memorialization of the process behind New Lab’s updated messaging. I helped design spreads and prepare the book for production.
Creative Direction: MB
Design: Elisa Michelet, Adina Sayef
Zoological
Board Game Design
Educational Game Design
Zoological is a board game designed to teach children over the age of 10 logic through logic gates. Players have a card of each trait in their hand, and they play the cards that will allow them access through the appropriate logic gate. The gates required traits are on the board, and can be randomized each play through. The design does not use traditional logic gate notation and instead uses a system that mimics the notation. This is to ensure that the game feels engaging and not feel like a teaching tool.
Visual + Game Design: Adina Sayef
Game Design: Brad Anderson, Nick Kosar, Claire Merriman
